One sale, or the whole relationship? Get the number.
Most owners know, vaguely, that a repeat client is worth more. Very few have actually run it. Put in your numbers — and watch what you can afford to do to win a client change completely.
Your typical client
$
First transaction
$400
12×more
Lifetime value
$4,800
A client isn't worth $400. They're worth $4,800.
—
Your numbers, modeled — not a projection or a promise. The number itself is the point: it changes what counts as a smart investment.